A two-hour event special of the cult classic. Last One. IT'S A GUARANTEED PARTY! Rocky and the guests share an uncomfortable dinner, which they soon realise has been prepared from Eddie's mutilated remains. Motorcoach Services. [12] Producer and Ode Records owner Lou Adler attended the London production in the winter of 1973, escorted by friend Britt Ekland. (Česká televize) Žádný j The Rocky Horror Picture Show Pop Quiz. [31] The opening scene and song, "Science Fiction/Double Feature", consists of the lips of Patricia Quinn (who appears in the film later as the character Magenta [in addition to the latter, appeared as 'Trixie the Usherette' in the original London production who sang the song]) but has the vocals of actor and Rocky Horror creator, Richard O'Brien (who appears as Magenta's brother Riff Raff). While tending to his wounds, Janet becomes intimate with Rocky, as Magenta and Columbia watch from their bedroom monitor. Kommen Sie mit… auf eine sehr, sehr seltsame Reise durch eine Nacht, die sie lange, … sehr lange nicht vergessen werden. Riff-Raff and Magenta let Brad, Janet, and Scott go as they prepare to Time Warp back to their home planet and the humans all escape as they set off in the castle itself. After getting back to the castle they go through a gate that has a message- "ENTER AT YOUR OWN RISK! Newsweek, in 1978, called the film "tasteless, plotless and pointless". Janet runs screaming into Rocky's arms, provoking Frank to chase her through the halls. susan sarandon. [38][page needed] The New York City cast was originally run by former schoolteacher and stand-up comic Sal Piro and his friend Dori Hartley, the latter of whom portrayed Dr. Frank N. Furter and was one of several performers, including Will Kohler as Brad Majors, Nora Poses as Janet, and Lilias Piro as Magenta, in a flexible rotating cast. “The Rocky Horror Picture Show” has been in theatrical distribution since it was released in 1975, longer than any other film in history. [25] In Rocky Horror: From Concept to Cult, designer Sue Blane discusses the Rocky Horror costumes' influence on punk music style, opining "[It was a] big part of the build-up [to punk]." Senior cameraman Les Pace shot the iconic disembodied lips with the talent laying horizontal on the rostrum table looking up at the camera. Directed by Jim Sharman. The couple are seduced separately by the mad scientist and eventually released by the servants who take control. [58], In 2005, the film was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant". along with a live performance shadow cast from Flustered Mustard. For filming, corsets for the finale had to be doubled for the pool scene, with one version drying while the other was worn on set. [12] Filming took place during autumn, which made conditions worse. "I was frightened the strike was going to finish too soon and we’d have to go back to our original conception," commented O'Brien. A number of props and set pieces were reused from the Hammer horror films. The ensemble of convention attendees also includes servants Riff Raff, his sister Magenta, and a groupie named Columbia. [12] The film's plot, setting, and style echo those of the Hammer Horror films, which had their own instantly recognizable style (just as Universal Studios' horror films did). They than get a flat tire at the end of the road were Brad remembers a castle that they had past a mile behind and tells Janet to stay in the car while he goes to the castle to see if they have a phone he could use. The Rocky Horror Picture Show {i do not own the copyrights for this album. Estreinatu eta denbora gutxira kultuzko … Although the film is both a parody of and tribute to many kitsch science fiction and horror films, costume designer Sue Blane conducted no research for her designs. Die Rocky Horror Show bietet mitreißendes Entertainment der lauten und schrillen Sorte. Costume designer Sue Blane was not keen on working for the film until she became aware that Curry, an old friend, was committed to the project. Musical arrangement Sue Blane [39] Fox re-released the film around college campuses on a double-bill with another rock music film parody, Brian De Palma's Phantom of the Paradise (1974), but again it drew small audiences. [29], The film starts with the screen fading to black and oversized, disembodied female lips appear overdubbed with a male voice,[26][30] establishing the theme of androgyny to be repeated as the film unfolds. 49 on the U.S. [39] By the end of 1979, there were twice-weekly showings at over 230 theatres. [8] Performance groups became a staple at Rocky Horror screenings due in part to the prominent New York City fan cast. He was invited to perform at the Sombrero Playhouse in Phoenix, Arizona. [12], In the stage productions, actors generally did their own make-up; however, for the film, the producers chose Pierre La Roche, who had previously been a make-up artist for Mick Jagger and David Bowie, to redesign the make-up for each character. Music Department - Richard O'Brien, Richard Hartley, Graeme Clifford, and Keith Grant. The Rocky Horror Picture Show is a 1975 musical comedy horror film by 20th Century Fox, produced by Lou Adler and Michael White and directed by Jim Sharman. They go to dinner, celebrating Rocky`s birthday. Frank captures Brad, Janet, Rocky, Scott, and Columbia (after stating that she loved him) by turning them to stone; and Frank N Furter says simply that it was getting to hard to have fun. After dressing them in cabaret costumes, Frank "unfreezes" them, and they perform a live cabaret floor show, complete with an RKO tower and a swimming pool, with Frank as the leader. When Dr. Scott is in the Zen Room Frank uses a magnet to pull Scott into the room (he is in a wheel chair) and, after passing through the entire castle, Dr. Scott flies into the room. Be sure to read the Rocky Horror Wiki Guideline. Riff Raff and Magenta release Brad, Janet, and Dr. Scott, then depart by lifting off in the castle itself. The story centres on a young engaged couple whose car breaks down in the rain near a castle where they seek a telephone to call for help. A 35th anniversary edition Blu-ray was released by 20th Century Fox Home Entertainment in the US on 19 October 2010. [7] The film production retains many aspects from the stage version such as production design and music, but adds new scenes not featured in the original stage play. Fasten your garter belt and come up to the lab and see what's on the slab! They both give a song ("I Can Make You A Man") and then as Rocky is about to be taken by Frank one of the doors that lead off from the laboratory burst open. Sponsored by. MPAA rating : s_medR R (Restricted) Product Dimensions : 0.7 x 7.5 x 5.4 inches; 2.72 Ounces; Director : Jim … magenta. While tending his wounds Janet eventually has sexual intercourse with Rocky in the birth tank and starts to sing ("Touch-a, Touch-a, Touch Me") while Columbia and Magentia watch from their room on their television moniter. The Rocky Horror Picture Show "Jubiläums-Edit ion" VHS … The disc includes a newly created 7.1 surround sound mix, the original theatrical mono sound mix, and a 4K/2K image transfer from the original camera negative. The production is a satirical tribute to the science fiction and horror B movies of the 1930s through early 1970s. Rocky Horror Wiki is a FANDOM Music Community. When The Rocky Horror Picture Show was released in 1975, it initially received an indifferent reception in movie theaters, but it began to gain notoriety after it was embraced by audiences at midnight screenings in New York City and elsewhere. It is often shown close to Halloween. Horrified, Janet leaps into Rocky`s arms and Frank throws off his birthday hat and slaps Janet, then chases her singing ("Wise Up, Janet Weiss!") Billboard 200 in 1978. Doch die ersten Musikstücke täuschen den ahnungslosen Theaterbesucher. The Strand group performed at two large science fiction conventions in Los Angeles and San Francisco, were offered a spot at The Mabuhay, a local punk club, and performed for children's television of Argentina. Columbia realizes what the birthday dinner was all about and runs out screaming to the next room. [7][13], Having premiered in the small sixty-seat Royal Court Theatre, it quickly moved to larger venues in London, transferring to the 230-seat Chelsea Classic Cinema on King's Road on 14 August 1973, before finding a quasi-permanent home at the 500-seat King's Road Theatre from 3 November that year, running for six years. Get it as soon as Tue, Jan 19. video. [61] The film developed a cult following in 1976 at the Waverly Theatre in New York, which developed into a standardised ritual. For its 2016 remake, see, The Rocky Horror Picture Show: Let's Do the Time Warp Again, The Rocky Horror Picture Show (disambiguation), one of the greatest musical films of all time, The Rocky Horror Picture Show (soundtrack), There's a Light (Over at the Frankenstein Place), The Rocky Horror Picture Show cult following, Bi Any Other Name: Bisexual People Speak Out, List of films featuring extraterrestrials, List of films featuring Frankenstein's monster, "The Rocky Horror Picture Show: The film that's saved lives", "Rocky Horror Picture Show Costumes: DIY Ideas for Halloween 2011", "The Rocky Horror Picture Show > Charts & Awards", "Happy Birthday, Dear Rocky! He lifts up a blanket and discoveries Janet and Rocky together, much to his rage. Rocky Horror Show. [14] The musical made its U.S. debut in Los Angeles in 1974 before being played in New York City as well as other cities. WATCH TRAILER. [16], The film was shot at Bray Studios and Oakley Court, a country house near Maidenhead, Berkshire, England, and at Elstree Studios[17] for post-production,[18] from 21 October to 19 December 1974. 10 € 21073 Hamburg Eißendorf. The soundtrack was released as an album in 1975 by Ode Records, produced by Richard Hartley. Tim Curry Signed 'The Rocky Horror Picture Show' Poster BAS T01995 $472.99 Save $15 or $30 with Code: BMSM. It gained notoriety as a midnight movie in 1977 when audiences began … The song "Super Heroes" in the UK version of The Rocky Horror Picture Show. The screenplay was written by Sharman and Richard O'Brien based on the 1973 musical stage production, The Rocky Horror Show, music, book and lyrics by O'Brien.The production is a satirical tribute to the science fiction and horror B movies of the 1930s through … It is a reimagining of the campy horror feature which, 40 years after its release, continues to play in theaters around the world – the longest theatrical distribution frame for any film in history. [61], Performance groups in the Los Angeles area originated at the Fox Theatre in 1977, where Michael Wolfson won a look-alike contest as Frank N. Furter, and won another at the Tiffany Theater on Sunset Boulevard. Horror. More dates to be announced. [21] Much of the cast were from the original London stage production, including Tim Curry, who had decided that Dr Frank N. Furter should speak like the Queen of the United Kingdom, extravagantly posh. Through song ("Dammit Janet"). [96][97] On 22 October 2015, it was announced that the role of Dr. Frank N. Furter would be played by transgender actress Laverne Cox. It is a reimagining of the campy horror feature which, 40 years after its release, continues to play in theaters around the world – the longest theatrical distribution frame for any film in history. The Rocky Horror Picture Show is a 1975 musical science fiction comedy horror film directed by Jim Sharman. It’s widely considered … The Rocky Horror Picture Show will shown both inside the theatre on the big screen and in the Ren Backlot where you can watch in the comfort of your vehicle or in chairs with a blanket. Product details. Cinemas in Fresno and Merced, the Cinema J. in Sacramento, California, and the Covell in Modesto. At the end they try to back away from the Transylvanians but they are stopped by the sudden appearance of Frank N Furter. [10] Allowing his concept to come into being, O'Brien states "glam rock allowed me to be myself more". "When I designed Rocky, I never looked at any science fiction movies or comic books. [79], The Rocky Horror Picture Show has been featured in a number of other feature films and television series over the years. Take your favorite fandoms with you and never miss a beat. 'Rocky Horror Picture Show': First major footage shown at Comic-Con Rocky Horror Picture Show at Comic-Con: First 25 minutes shown Read More Blane has claimed that her creations for the film directly affected the development of punk rock fashion trends such as torn fishnet stockings and colourfully-dyed hair.[6]. After discovering that his creation is missing, Frank returns to the lab with Brad and Riff Raff, where Frank learns that an intruder has entered the building. added by MasterOfFear. In New Orleans, an early organised performance group was active with the release there, as well as in such cities as Pittsburgh, Pennsylvania, and Chicago (at the Biograph Theater). An einem Abend so normal wie jeder andere zuvor, verlassen Brad Majors und Janet Weiss – frisch verlobt, jung und untadelig – gesund an Leib und Geist das amerikanische Städtchen Denton. added by MasterOfFear. Camera and Electrical Department - Dennis Lewiston, Mike Roberts, Fred Anderson, John Jay, Jack Roche, and Ronnie Rogers. - The Rocky Horror Picture Show ö Original Soundtrack - LP / Schallplatte - Epic - ODE 21653 -... Versand möglich. They all ironically wear party hats, and Evert Scott tells them that he is there with a purpose. [citation needed] At the Tiffany Theatre, the audience performance cast had the theatre's full cooperation; the local performers entered early and without charge. The fan publication The Transylvanian printed a number of issues, and a semi-regular poster magazine was published as well as an official magazine. Lights. Rocky and Janet are interrupted by Brad, Frank, and Riff-Raff, who Frank is torturing for the loss of Rocky with a whip. video. Frank suspects that Dr. Scott investigates UFOs for the government. richard o'brien. [11] Fox insisted on casting the two characters of Brad and Janet with American actors, Barry Bostwick and Susan Sarandon. Stand-ins - Janette Scott, Liz Coke, John Birkinshaw, Alan Harris, Eric Kent, Dave Murphy, Gerry Paris, Erica Simmons, Melita Smith, Richard Smith, and Tuppence Smith. [38][page needed] The performances of the audience were scripted and actively discouraged improvising, being conformist in a similar way to the repressed characters. Originally, Louis and other Rocky Horror pioneers, including Amy Lazarus, Theresa Krakauskas, and Bill O'Brian, did this to entertain each other, each week trying to come up with something new to make each other laugh. [104], This article is about the 1975 motion picture. With Tim Curry, Susan Sarandon, Barry Bostwick, Richard O'Brien. At almost the same time, fans in costume at the King's Court Theater in Pittsburgh began performing alongside the film. Also starring Meatloaf, Patricia Quinn, Little Nell, Jonathan Adams and Charles Gray, The Rocky Horror Picture Show is a hilarious, campy romp filled with song-and-dance numbers â and enough horror to thrill you, chill you and fulfill you from start to finish. rocky horror picture show. This legendary slab of rock n roll cinema is a mile marker for counterculture’s rare insurgence into the wider zeitgeist, and presents a strong case for greatest rock film ever. The Rocky Horror Picture Show is the original soundtrack album to the 1975 film The Rocky Horror Picture Show, an adaptation of the musical The Rocky Horror Show that had opened in 1973. [56] Geoff Andrew, of Time Out, noted that the "string of hummable songs gives it momentum, Gray's admirably straight-faced narrator holds it together, and a run on black lingerie takes care of almost everything else", rating it 4 out of 5 stars. Der Einfluss, den sie bis heute auf Drag Shows, Rockbands, Theater und die Burlesque-Szene ausübt, ist unschätzbar groß. 20th Century FoxMichael White Productions Shock Treatment was poorly received by critics and audiences upon release (in no small part due to the principal cast of Curry, Sarandon and Bostwick not returning) but over time has built a small cult following, though not nearly as strong as the first film. Outdoor Cinema. Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon. In the process, they kill Columbia and Frank, who has "failed his mission". The Rocky HorrorPicture Show The Oxberry rostrum camera had a top speed of only 6fps, requiring the artist to mime to playback running at one quarter speed. After the song it shows Brad Majors and Janet Weiss both at a wedding for their friends and when everyone is cleared out Brad proposes to Janet. [39] It was the "Secret" film, on May 20, in the first Seattle International Film Festival. Janet, upset and emotional, wanders off to look for Brad, when she discovers Frank in bed with Brad (who is smoking a cigarette) on a video monitor. Bertan, Tim Curry, Susan Sarandon eta Barry Bostwick aktoreek antzeztu zuten. [35], The film opened in the United Kingdom at the Rialto Theatre in London on 14 August 1975 and in the United States on 26 September at the UA Westwood in Los Angeles, California. Frank N. Furter was portrayed by Marni Scofidio, who, in 1979, attracted many of the older performers from Berkeley. [11], O'Brien showed a portion of the unfinished script to Australian director Jim Sharman, who decided to direct it at the small experimental space Upstairs at the Royal Court Theatre, Sloane Square, Chelsea, London, which was used as a project space for new work. Approaching the castle they see that all the lights are on and the windows are showing the many lights inside. The film was shot in the United Kingdom at Bray Studios and on location at an old country estate named Oakley Court, best known for its earlier use by Hammer Film Productions. The Rocky Horror Picture Show is a 1975 musical comedy horror film by 20th Century Fox, produced by Lou Adler and Michael White and directed by Jim Sharman.The screenplay was written by Sharman and actor Richard O'Brien, who is also a member of the cast.The film is based on the 1973 musical stage production The Rocky Horror Show, with music, book, and lyrics by O'Brien. Join the Facebook group right here. [81] Director Rob Zombie cited Rocky Horror as a major influence on his film House of 1000 Corpses (2003),[82] while the film's fan culture of cosplaying and audience participation during screenings laid the groundwork for the similarly influential cult following surrounding Tommy Wiseau's The Room (2003). Director For the uninitiated, The Rocky Horror Picture Show is the gender-bending fairy godparent of all cult classic midnight movies. Die Rocky Horror Show war von Anfang an mit nichts zu vergleichen: Schon kurze Zeit nach ihrer Uraufführung 1973 in London wurde sie zum weltweiten Phänomen. [7] O'Brien had appeared briefly in a stage production of Andrew Lloyd Webber's Jesus Christ Superstar, directed by Sharman, and the two also worked together in Sam Shepard's The Unseen Hand. Klasické dílo The Rocky Horror Picture Show (1975) zásadním způsobem zpopularizovalo to, co dnes zcela běžně označujeme „kultovním filmem“. 1. 20th Century Fox The Rocky Horror Picture Show is a 1975 musical science fiction comedy horror film directed by Jim Sharman. Lou AdlerMichael WhiteJohn Goldstone Still in limited release forty-five years after its premiere, it is the longest-running theatrical release in film history. His production would be staged at his Roxy Theatre in L.A.[15] In 1975, The Rocky Horror Show premiered on Broadway at the 1,000-seat Belasco Theatre. [94] An EP album covering seven songs from the movie was released on 19 October 2010. 11 on the New Zealand albums chart. Free Shipping. [47] In 1983, Ode Records released "The Rocky Horror Picture Show, Audience Par-Tic-I-Pation Album", recorded at the 8th Street Playhouse. Rocky Horror Show… So now, everyone but Riff-Raff and Magenta are dressed in fish nets and leather and start to sing a three part called "Rose Tint My World" ("Floor Show") ("Fanfare/Don`t Dream It") and ("Wild and Untamed Thing"). [22], The film is both a parody and tribute to many of the science fiction and horror movies from the 1930s up to the 1970s. time warp. Season 1, Episode 1 TV-14 CC HD CC SD. Production But Janet comes with him. Wolfson's group eventually performed in all of the L.A. area theatres screening Rocky Horror, including the Balboa Theater in Balboa, The Cove at Hermosa Beach, and The Sands in Glendale. The eventual production would entail the entire film being shot within a sound stage. WATCH TRAILER. WATCH TRAILER. Writer of the Rocky Horror Picture Show, Richard O'Brien sings "Time Warp" on Spicks & Specks joined by panelists Alan, Myf, David O'Doherty, Meshel Laurie and Richard Gill ... and of course Adam Hills ! The Rocky Horror Picture Show: Let's Do the Time Warp Again, https://rockyhorror.fandom.com/wiki/The_Rocky_Horror_Picture_Show?oldid=8662. When Rocky starts dancing and enjoying the performance, a jealous Frank kills Eddie with a pickaxe. 09.01.2021. "[88] Revenge of the Old Queen had apparently commenced pre-production; however, after studio head Joe Roth was ousted from Fox in 1993, the project was shelved indefinitely. [100] Tim Curry, who portrayed Dr. Frank N. Furter in the film, portrays the Criminologist. Frank says that Scott is researching UFO`s and aliens for the government, but Dr. Scott says that he is actually looking for his nephew, Eddie. The fan playing Frank for this theatre was a transgender performer,[38][page needed] D. Garret Gafford, who was out of work in 1978 and trying to raise the funds for a gender reassignment while spending the weekends performing at the Tiffany. Pictures & Video; News; Reviews; Fanart Gallery; Twitter; Facebook; YouTube; Instagram; Rocky Horror Show. Upon learning of Brad and Janet's connection to Dr. Scott, Frank suspects them of working for him; Brad denies any knowledge of it, and Dr. Scott assures Frank that Brad is not involved in UFOs. While they are driving down the road they are passed by several people dressed in leather riding on motercycles pass them going the oppisite way they are going. [27], Blane was amazed by the recreation and understanding of her designs by fans. Die Rocky Horror Show ist also ein Musical, das sich mit Transvestismus beschäftigt. The production is a parody tribute to the science fiction and horror B movies of the 1930s through to the early 1960s. Music sweet transvestite. There they see Frank in a green rubbed lab coat with pink glooves and gives the spark of life to his creation Rocky Horror. This "shadow cast" mimed the actions on screen above and behind them, while lip-syncing their character's lines. Camera. The Official website for Richard O'Brien's ROCKY HORROR SHOW. Judith A. Peraino compares Brad and Janet's initiation into Frank N. Furter's world to the self-discovery of 'queer identity', and to the traditional initiation of 'virgins' in the shadow screenings. [44][45] After The Walt Disney Company acquired 20th Century Fox in 2019 and began withdrawing archival Fox movies from theatres to be placed into the Disney Vault, the company made an exception in the case of The Rocky Horror Picture Show to allow the traditional midnight screenings to continue. Tim Curry had committed to portray Farley Flavors, but when he discovered Barry Bostwick was unavailable and he'd have to play the dual roles of Farley and Brad, Curry backed out too, fearing he couldn't pull off a convincing American accent. Although largely critically panned on initial release, it soon became known as a midnight movie when audiences began participating with the film at the Waverly Theater in New York City in 1976. The Rocky Horror Picture Show - Frank N' Furter with Logo - 1.25" Round Button. Curry and Blane had worked together in Glasgow's Citizens Theatre in a production of The Maids, for which Curry had worn a woman's corset. The Rocky Horror Picture Show is a 1975 British-American musical-comedy-horror film produced by Lou Adler and Michael White and is distributed by 20th Century Fox.Directed by Jim Sharman, the film is based on the stage play The Rocky Horror Show written by Richard O'Brien, with musical arrangements by Richard Hartley, which had its initial run in London in … Handlung . Eddie then proceeds to seduce Columbia, get the Transylvanians dancing and singing and intrigue Brad and Janet. david o'doherty. This is "The Rocky Horror Picture Show - Opening Credits" by Frank Fernández on Vimeo, the home for high quality videos and the people who love them. rocky horror picture show… Cast of The Rocky Horror Picture Show, a 1975 musical horror comedy film by 20th Century Fox, produced by Lou Adler and Michael White and directed by Jim Sharman. 99. [31], Members of the LGBT community comprised a large part of the Rocky Horror cult following: they identified with the embrace of sexual liberation and androgyny, and attended show after show, slowly forming a community. The Rocky Horror Picture Show. Search at Ticketmaster.com, the number one source for concerts, sports, arts, theater, theatre, broadway shows, family event tickets on online. The album peaked at No. Video. [citation needed], Instead, in 1981, Sharman reunited with O'Brien to film Shock Treatment, a stand-alone feature that was not a direct sequel to the original film. Zároveň je považován za jeden z nejdéle nepřetržitě hraných filmů ve světové kinodistribuci. MAJOR NEW UK TOUR THROUGHOUT 2019. They stage a coup and announce a plan to return to their home planet. Assistant choreographer - Gillian Gregory. Ode Records and The Orchard distribution company celebrate the 45th anniversary of the one-and-only The Rocky Horror Picture Show with a limited-edition vinyl picture disc of the original film soundtrack album, set for release on October 23, 2020. Übrigens: Fanbags mit allem, was man zum Mitspielen im Zuschauerraum braucht, sind im … Richard O'Brien Und: Die Zuschauer spielen natürlich mit – im selbst entworfenen Kostüm, mit Konfetti und Leuchtstäben. Edition Still in limited release nearly four decades after its premiere, it has the longest-running theatrical release in film history. The movie starts with a pair of red lips singing about the chain of events that science fiction has been following ("Science Fiction/Double Feature"). RICHARD O’BRIEN’S ROCKY HORROR SHOW wagt den „Time Warp“ zurück zu den Wurzeln – … "[71][72], The Rocky Horror Picture Show remains a cultural phenomenon in both the U.S. and U.K.[73][74] Cult film participants are often people on the fringe of society that find connection and community at the screenings,[75] although the film attracts fans of differing backgrounds all over the world. The Rocky Horror Picture Show (euskaraz The Rocky Horror Picture Show) 1975eko Jim Sharman estatubatuar zinema zuzendariaren musikal filma bat da. Design The Strand cast was put together from former members of an early Berkeley group, disbanded due to less than enthusiastic management. Rocky horror picture Show. [52] Bill Henkin noted that Variety thought that the "campy hijinks" of the film seemed laboured, and also mentioned that the San Francisco Chronicle's John Wasserman, who had liked the stage play in London, found the film "lacking both charm and dramatic impact".